Merkle | Cardinal Path

Merkle | Cardinal Path is a privately owned company headquartered in Canada, with Merkle as its parent company, employing approximately 160 individuals. The company operates as an advertising, marketing, and media agency, specializing in leveraging digital analytics to deliver insights and outcomes for clients. It engages at strategic, business, and technical levels to generate quantifiable value, with expertise across the Business Intelligence stack. Its services include advanced attribution modeling and the deployment and integration of analytics platforms, dashboards, tag management, and statistical analysis technologies. The company applies its methodology, referred to as the Cardinal Path, to provide clients with a single point of truth to inform data-driven decision-making, working with brands such as Merck, Papa Johns, US Cellular, NPR, NBC News, and DeVry.