Merkle | Cardinal Path

Merkle | Cardinal Path, a privately owned company with headquarters in Canada and a subsidiary of Merkle, functions as an advertising, marketing, and media agency. The company, which employs approximately 160 individuals, reported $21.8M in revenue as of 2023. Merkle | Cardinal Path leverages digital analytics to deliver insights, understanding, and outcomes for clients, engaging at strategic, business, and technical levels to generate tangible and quantifiable value for partners. The company has experience in the Business Intelligence stack, including advanced attribution modeling and the deployment and integration of analytics platforms, dashboards, tag management, and statistical analysis technologies. It utilizes its Cardinal Path approach to provide clients with a single point of truth that informs data-driven decision-making, serving brands such as Merck, Papa Johns, US Cellular, NPR, NBC News, and DeVry.